Alex Ferguson Lung Cancer Advert Helps Increase Early Detection

ID-10079200An increase of 24.7 percent in the diagnosis of stage one lung cancer has been reported in Scotland since adverts featuring Sir Alex Ferguson were screened. The adverts carry the message by Sir Alex Ferguson, former Manchester United manager, who tells the public of how early detection gives extra time with your family. His parents died from lung cancer.
The Detect Cancer Early programme by the Scottish government aims at increasing the number of people diagnosed with early stage lung, bowel and breast cancer by 25 percent before the end of 2015. It is reported that people are 20 times more likely to survive lung cancer upon early detection compared to a late stage two diagnosis.

Read the full story here:
http://www.bbc.com/news/uk-scotland-34833278

 

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Mike Dilkes MS FRCS(ORL-HNS), FRCSEd, FRCS

Mike Dilkes ENT is based in Central, North, East and South London. Most of our consultations and treatments are carried out either at The Hospital of St John and St Elizabeth or The London Independent Hospital. The Hospital of St John and St Elizabeth is one of London's biggest and most prestigious private hospitals.

It is in St Johns's Wood, a leafy area of the west end, just north of Harley Street and Regent's Park. The London Independent Hospital is in Stepney Green, hidden away just behind Mile End Road, just to the East of the City of London. Formally The London Jewish Hospital, it is a purpose built modern building with full facilities, beautifully appointed rooms, state of the art laser systems and, in case anything goes wrong (it really shouldn't), a fully covered Consultant 24 hour ward and Intensive Care presence - the only private hospital in London to have this.